Amazon Prime Day Scam Alert

Amazon Prime Day is here and what will undoubtedly become one of the biggest online shopping 48 hours of the year is also a minefield of scams waiting for the unwary. With 17% of all global phishing emails, (fakes looking to steal your credentials), masquerading as being from Amazon we all need to watch out. One of the biggest dark fraud operations out there has recently shifted their focus from Apple to Amazon, so please read on.


Tips and Advice

  • Dear customer? – Most scam emails are not addressed personally, so avoid any emails or texts which do not address you by name. However, it should be noted that increasingly fraudsters have, through data breaches, the ability to personalise emails so do not solely rely on this tactic
  • Keep safe – Activate Two-Step Verification on your Amazon account. You do this by clicking on the “Your Account” area in the top right of the screen, then click on “Your Account”, then “Login & Security”, then “Advanced Security Settings Edit”, then “Get Started”
  • Pay Safe – When you pay for any good or service over a £100 with a credit card you are protected by section 75 of the Consumer Credit Act from most fraud. This does not exist if you pay with a debit card or bank transfer. PayPal does have its own protection but is limited to 180 days and is not as all encompassing
  • Personal means private! – Do not divulge personal details unless you are certain who you are sharing it with, and certainly not PIN numbers!
  • Check – your statements regularly, if there are any suspicious transactions act immediately and exactly follow this procedure:
  • Call Amazon on 0800 279 7234 to report the fraudulent transactions
  • Call your bank BUT do not use the word fraud but tell them that you “wish to dispute the transaction as you did not authorise it and you want to reverse the payment”
  • If you used a credit card, ask for “a refund under Section 75 of the Consumer Credit Act”, again as you did not authorise the payment
  • If you used a debit card, ask the bank to refund the money using the “chargeback rules”, (there is a limit of 120 days after purchase on chargeback)
  • Once you have requested for the payments to be reversed, then you can discuss with your bank or credit card provider that you are worried about your details being in the wrong hands
  • Report it – If you receive a fake Amazon email forward it to Amazon, using
  • ID Protection –  If you’re worried about identity fraud and would like to protect your identity contact CIFAS
  • Still Unsure? – Join Reassura 0800 888 6400 and one of our fraud advisor’s will help you to stay safe
  • To report a fraud – and receive a police crime reference number call Action Fraud on 0300 123 2040 or use their online fraud reporting tool


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