Gold Jewellery Scam Alert

Research by the British Hallmarking council suggests that 24% of jewellery being sold on the internet is fake and up to 36% is unhallmarked and could potentially be fake. They looked at 17,657 gold listings on sites such as Amazon and Preloved for the research. The key point is that it is illegal to sell anything in the UK made from precious metal over a certain weight without a hallmark, (the stamp which assures quality). They estimate that there are over 150,000 suspicious listings in the UK every year.


Tips and Advice

  • Buying jewellery online? – Always ask the seller before you buy if it has a hallmark
  • Follow the crowd – Only buy from well-reviewed sites
  • Pay safe! – When shopping online, always use a credit card, it offers much greater fraud protection than cash, bank transfers or debit cards
  • Read the research – click here
  • Contact – your bank or credit card company if you have already given out financial details
  • Still Unsure? – Join Reassura 0800 888 6400 and one of our fraud advisor’s will help you to stay safe
  • To report a fraud – and receive a police crime reference number call Action Fraud on 0300 123 2040 or use their online fraud reporting tool


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